Ritani Review

Ritani Homepage
This article has mentions of products from one or more companies, and I may receive compensation if you purchase those products following reading my recommendations.

In this Ritani Lab Diamonds Review, I’ll be delving into my personal experiences with the brand, shedding light on the intricacies of their lab-grown diamonds. Ritani, a renowned name in the jewelry world, has ventured into the realm of lab diamonds, and I’ve taken the time to explore their offerings firsthand. From the initial browsing to the final purchase, I’ll be sharing insights, observations, and the nuances that stood out during my journey with Ritani’s lab diamonds.

The History of Ritani: A Journey of Craftsmanship and Innovation

Founded in 1999 by a family of jewelers, Ritani has since established itself as a fine jewelry company specializing in engagement rings and bridal jewelry. With its roots in New York, the brand has been dedicated to simplifying the process of purchasing high-quality, handcrafted jewelry. Over the years, Ritani has combined traditional craftsmanship with innovative technology, ensuring each piece is unique and made to order by expert artisans in their New York studio.

In 2012, a significant shift occurred when Cantor Fitzgerald, a chief investor, invested $15 million in Ritani. This investment came after the Julius Klein Group sold their stake in the company. This infusion of capital and change in ownership marked a new era for Ritani, allowing them to expand and innovate further.

Ritani’s unique approach to the jewelry market was recognized in January 2014 when they were selected for the Forbes list of America’s Most Promising Companies. This recognition was attributed to their pioneering “clicks and bricks” model, which seamlessly blends online shopping with the tangible experience of brick-and-mortar stores. This model not only offers customers the convenience of online browsing but also the confidence of seeing and feeling the jewelry in person before making a purchase.

Another notable milestone in Ritani’s journey was the inclusion of Diane Irvine, the former CEO of Blue Nile, to the company’s board of directors in June 2014. Under her guidance and with a network of over 180 independent jewelry store partners across the United States and Canada, Ritani has further solidified its position in the market.

Ritani’s commitment to transparency, ethical sourcing, and customer satisfaction is evident in their practices. They have been at the forefront of driving change in the American diamond industry, ensuring that every diamond is ethically sourced with love and respect. Furthermore, their dedication to education ensures that customers are well-informed, making the jewelry-buying process transparent and empowering.

Ritani’s Lab Diamonds: A Closer Look at Certification and Transparency

While my initial experiences with Ritani were positive, delving deeper into their lab diamond offerings revealed some concerning aspects. One of the most significant issues I encountered was the inconsistency in diamond certification. While Ritani claims that all their diamonds are certified, as mentioned in their lab-grown diamond certification guide, the actual certifications provided for many diamonds on their site were either absent or not explicitly mentioned.

Ritani Lab Diamonds Search Page

Certification is a crucial aspect of purchasing diamonds. It provides an objective assessment of a diamond’s quality and characteristics. Trusted institutions like the GIA (Gemological Institute of America), IGI (International Gemological Institute), and GCAL (Gem Certification & Assurance Lab) are renowned for their rigorous standards and are widely respected in the industry. However, some of the certifications Ritani offers, such as those from Diamond Foundry, GSI (Gemological Science International), and HRD (Hoge Raad voor Diamant), are not held in the same esteem. These institutions are often viewed with skepticism due to perceived inconsistencies in their grading.

🔍 Quality Matters
Ritani’s offerings have their charm, but concerns about quality give us pause. For aficionados desiring the pinnacle of lab diamonds, Whiteflash’s precision lab diamonds are a beacon of excellence and precision. Their unwavering dedication to quality is unmatched. For a broader array of choices, both Brilliant Earth and Blue Nile shine brightly, celebrated for their expansive collections and dedication to customer satisfaction.

While I appreciate Ritani’s efforts to provide transparency with their unique Transparent Diamond Pricing feature, which breaks down the costs associated with their diamonds, the lack of consistent and reliable certification is a significant red flag. This transparency in pricing does help build trust with potential buyers, but the certification issue undermines this trust.

Ritani does offer interactive videos for their diamonds, which is a commendable feature. It allows potential buyers to get a closer look at the diamond’s brilliance and fire. However, the absence of still images and light performance metrics is a drawback. Light performance is a critical factor in assessing a diamond’s sparkle and overall visual appeal, and its absence makes it challenging to make an informed decision.

While Ritani has many strengths, including their transparency in diamond pricing, the inconsistency and unreliability in diamond certification are concerning. As with any significant purchase, especially one as personal and meaningful as a diamond, it’s essential to exercise caution and conduct thorough research. I would advise potential buyers to be wary and ensure that any diamond they consider has certification from a respected institution.

Ritani’s Settings: A Concerning Decline in Quality

Ritani, once a brand I held in high regard for their impeccable craftsmanship and attention to detail, seems to have taken a concerning turn when it comes to the quality of their settings. Recent experiences and observations suggest that there has been a noticeable drop in the quality of their settings, which is disheartening for long-time admirers of the brand like myself.

A Reddit post from a user named AngieCar94 highlights this issue. The user shares their experience of receiving two poorly crafted settings from Ritani, with one being egregiously crooked. What’s even more alarming is that this user had purchased 11 lab diamond rings from Ritani over two years, and two of them arrived with such flawed settings. The post, accompanied by pictures, paints a clear picture of the decline in quality. Many other users chimed in, echoing similar sentiments and expressing their disappointment with the brand’s recent offerings.

Ritani Wonky Setting

While it’s understandable for a brand to focus on scaling production, it should never come at the cost of compromising quality, especially in an industry where precision and craftsmanship are paramount. Settings play a crucial role in enhancing the beauty of a diamond, and any flaw or inconsistency can significantly diminish the overall appeal of the jewelry piece.

I’ve always appreciated Ritani’s commitment to transparency, especially with their diamond pricing. It helps build trust and showcases the brand’s dedication to its customers. However, the recent inconsistencies and unreliability in their settings are hard to overlook. As much as it pains me to say this, I currently find myself steering customers away from Ritani’s settings due to the numerous issues that have come to light.

While Ritani has a rich history and has been a trusted name in the jewelry industry, their recent decline in setting quality is a significant concern. It’s essential for potential buyers to exercise caution and thoroughly inspect any piece they consider purchasing from Ritani. Until there’s a visible improvement in their craftsmanship, it might be wise to explore other options for settings.

Ritani’s Returns, Exchanges, and Services: A Comprehensive Overview

Returns & Exchanges

 Ritani offers a hassle-free 30-day return and exchange policy for engagement rings, wedding rings, and jewelry. This policy reflects their commitment to customer satisfaction. However, it’s essential to note that loose natural diamonds and loose lab diamonds have a shorter return window of 15 days. If a diamond is purchased and later set in a ring, the diamond’s return window extends by an additional 15 days, totaling 30 days. But, it doesn’t get a new return period after being set. Customers are encouraged to finalize designs promptly to avoid potential issues with diamond returns. The return process is straightforward, with Ritani providing a prepaid, fully insured FedEx 2-day shipping return label. Refunds are processed within two weeks, excluding any original shipping fees.


Ritani offers a range of complimentary services to its customers. These include free engraving, ring resizing, and appraisals. They also provide a diamond price match guarantee and options for custom engagement rings. Their “Ritani Reclaim” service allows customers to sell their diamonds back to Ritani. Military personnel can avail of special discounts, and there are flexible payment options available.

However, while these services are commendable, it’s essential to delve deeper into the specifics. For instance, their lifetime manufacturing warranty, which covers free center or side stone tightening, complimentary ring cleaning, and precious metal preservation, requires activation within 45 days of purchase. The warranty becomes void under certain conditions, such as if another jeweler modifies the item. It’s crucial to understand the difference between a warranty and insurance, as the warranty does not cover loss or theft.

Ritani’s return and exchange policy, along with its range of services, showcases its dedication to customer satisfaction. However, as with any purchase, especially one as significant as jewelry, it’s essential to read the fine print and understand the terms and conditions fully. While the services offered are extensive, potential buyers should be aware of any limitations or specific requirements associated with them.

Conclusion: Weighing the Pros and Cons of Ritani

In the world of diamonds and fine jewelry, trust and quality are paramount. While Ritani has a rich history and offers a range of services that cater to customer satisfaction, the recent concerns regarding the quality of their diamonds and settings cannot be overlooked. The lack of consistent and reliable diamond certification, coupled with the reported decline in setting craftsmanship, raises significant red flags.

For such a significant and personal purchase, it’s essential to have complete confidence in the product’s quality and the brand’s integrity. Given the current concerns with Ritani, I find it challenging to recommend them wholeheartedly. Instead, I would advise potential buyers to explore other reputable options in the market.

For those seeking top-tier lab diamonds with precision cuts, Whiteflash’s precision lab diamonds stand out as the best in the industry. Their commitment to quality and transparency is unparalleled. Additionally, Brilliant Earth and Blue Nile are also commendable choices, known for their vast selections and customer-centric approaches.

In conclusion, while Ritani has many strengths, the recent issues with diamond quality and settings are deal-breakers. As a potential buyer, it’s crucial to conduct thorough research and choose a brand that aligns with your values and expectations. With so many reputable options available, it’s worth exploring alternatives to ensure you make the best decision for such a meaningful purchase.

Ritani Lab Diamonds Review
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Name: Ritani

Description: Ritani is a renowned jewelry brand specializing in high-quality diamonds and bespoke engagement rings. Merging traditional craftsmanship with modern technology, Ritani offers a unique experience, allowing customers to design custom pieces that capture timeless elegance and contemporary style.

  • Diamond Quality
  • Selection
  • Price
  • Website Usability

Welcome to Lab Diamonds Reviews

My primary goal is to offer a free diamond buying help service. With the myriad of choices available in the market, I understand the challenges buyers face.

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