Whiteflash Review

This article has mentions of products from one or more companies, and I may receive compensation if you purchase those products following reading my recommendations.

In the competitive landscape of the diamond industry, Whiteflash has distinguished itself through a consistent commitment to quality and transparency. Renowned for their exceptional customer service, comprehensive transparency measures, curated designer settings, and most critically, the superior quality of their diamonds, Whiteflash has become a benchmark for excellence. This review aims to provide an in-depth analysis of the elements that position Whiteflash at the forefront of the diamond retail sector.

About Whiteflash

Whiteflash stands as a premier diamond and bridal jewelry retailer, renowned for its A CUT ABOVE® Super Ideal Round Hearts & Arrows Diamonds. Established in 2000 by Deborah Wexler, the company was founded with the vision to offer top-tier diamonds directly to consumers online.

Wexler, with her entrepreneurial background, previously grew Microcomputer Power Inc (MCP) into a $70 million venture. Leveraging her vast experience in business development and sales, she steered Whiteflash to be a game-changer in the diamond industry.

Whiteflash’s commitment to excellence extends beyond their products. They are ISO 9000 certified, emphasizing their dedication to Total Quality Management as well as an unbroken A+ rating and a string of honors from the Better Business Bureau including the prestigious BBB Pinnacle Award as the best jeweler in Greater Houston. 

As an authorized distributor for esteemed jewelry designers like Tacori, Verragio, and Simon G, they offer a diverse range of exquisite pieces. Additionally, their custom design services are executed by in-house master craftsmen.

Beyond business, Whiteflash is committed to ethical practices, supporting the Kimberly Process and the United Nations Global Compact to combat conflict diamonds. Their community initiatives, like the Gravity Light Initiative and the Dreams of Africa product line, reflect their dedication to social responsibility.

Whiteflash Precision Lab Diamonds Review

In the evolving landscape of the diamond industry, where lab-grown diamonds are becoming increasingly popular, Whiteflash has taken a distinctive approach by focusing on quality over quantity. Their Precision Lab Diamonds are a testament to this commitment.Precision Lab Diamonds and Light Performance Images

Leveraging over two decades of expertise in diamond light performance and precision diamond cutting, Whiteflash’s Precision Lab Diamonds are crafted to exacting standards to ensure optimal light performance. This focus on the most crucial of the four C’s – Cut Quality – ensures that customers receive a diamond that truly sparkles with unmatched fire and brilliance.

One of the standout features of these diamonds is their certification. Each Precision Lab diamond from Whiteflash comes with a detailed grading report from a leading gemological laboratory. This report not only covers the traditional four C’s but also provides insights into the diamond’s growth method. Such transparency is invaluable in the lab-grown diamond market, where understanding the origins and processes behind each diamond is crucial.

1.03 ct D VVS2 Round Cut Precision Lab Grown Diamond

1.03 ct D VVS2 Round Cut Precision Lab Grown Diamond from Whiteflash

Moreover, Whiteflash goes the extra mile by providing advanced imaging for their diamonds. Customers can view ASET, IdealScope, and Hearts and Arrows images, along with HD videos, giving them a comprehensive understanding of the diamond’s light performance. Such transparency is rare in the industry and speaks volumes about Whiteflash’s commitment to customer satisfaction.

Another noteworthy aspect is Whiteflash’s dedication to transparency in both natural and lab-grown diamonds. They ensure that all diamonds, regardless of their origin, are free from transparency issues that can diminish sparkle.

Whiteflash’s Precision Lab Diamonds truly deserve a 5/5 rating. In a market where the prices of lab diamonds are continually fluctuating, Whiteflash’s unwavering focus on quality sets them apart. For those seeking the best of the best in lab-grown diamonds, Whiteflash’s offerings, backed by their extensive light performance data and transparent practices, are hard to beat.

Considering Whiteflash Lab Diamonds? I would also read my reviews on Brilliant Earth and Blue Nile in order to make an informed decision.

Whiteflash Designer Settings Review

Whiteflash offers an extensive range of designer settings, showcasing a blend of classic elegance and modern innovation. Their collection is a testament to their commitment to providing customers with a diverse array of options to suit individual tastes and preferences.

Tacori: A brand that reflects the passion and artistry of Haig Tacorian, Tacori’s signature style is defined by a distinctive crescent silhouette. Their bridal jewelry is handcrafted in California, ensuring each piece is a reflection of the Tacorian family legacy.

Tacori Engagement Ring set on some pink/red flowers

Verragio: With over twenty years in the industry, Verragio specializes exclusively in engagement and wedding rings. Their designs are inspired by European art and architecture, emphasizing the feature diamond in their rings.

Simon G: Offering a broad collection of fine jewelry, Simon G is known for its superb styling and impeccable craftsmanship. Their engagement rings and wedding bands are particularly noteworthy, reflecting the vision of Simon Ghanimian.

A Jaffe: With a rich heritage dating back to 1892, A. Jaffe has consistently delivered designs that blend tradition with innovation. Their engagement ring creations are a testament to their commitment to quality and style.

Vatche: Vatche Aghajayan, the mind behind this brand, emphasizes understated and wearable design. Vatche rings appeal to women who appreciate grace and style, and the brand has won multiple design competitions.

Ritani: A modern jewelry design house, Ritani combines computer-aided design with old-world craftsmanship. Their engagement rings emphasize classic style and wearability.

Danhov: Founded by Jack Hovsepian in 1984, Danhov is known for its fashion-forward design and high quality. Every piece in the line is designed for beauty, quality, and durability.

Valoria: A fresh designer line, Valoria is dedicated to quality, wearability, and sleek design. Their designs are particularly suited for daily wear.

Benchmark: An all-American enterprise, Benchmark is best known for its wedding bands. However, they have also started producing top-quality engagement rings set with precision-cut diamonds.

Whiteflash’s association with these top designers ensures that customers have access to the full inventory of settings. This allows for a unique combination of their high-quality lab (and natural) diamonds with the designer settings of one’s choice. It’s evident that Whiteflash offers the most extensive selection of designers available online, catering to a diverse range of tastes and preferences.

Whiteflash’s designer settings are a testament to their commitment to quality, innovation, and customer satisfaction. Whether you’re looking for a classic design or something more contemporary, Whiteflash’s extensive collection ensures that there’s something for everyone.

Whiteflash Website Review

Navigating the online world of diamond shopping can be a daunting task, but Whiteflash’s website stands out as a beacon of clarity and sophistication. Here’s a breakdown of what makes their online platform exceptional:

Whiteflash Homepage Banner showing loose diamonds on a mobile

Dark Tones: In a market where many competitors opt for lighter, more traditional website designs, Whiteflash’s choice of dark tones is both refreshing and strategic. The darker palette not only exudes a sense of luxury and elegance but also allows for the diamonds and jewelry pieces to pop, making them the true stars of the show.

User-Friendly Interface: The website is designed with the user in mind. Clear categorizations, intuitive navigation, and responsive design ensure that customers can easily find what they’re looking for, whether browsing on a desktop or a mobile device.

Comprehensive Education Section: For those new to the world of diamonds, or even seasoned buyers looking to brush up on their knowledge, Whiteflash’s education section is a treasure trove of information. From understanding the 4Cs to the intricacies of diamond light performance, the content is both detailed and easy to grasp.

Live Chat Feature: In an era where instant communication is key, Whiteflash’s live chat feature is a standout. Whether you have a quick question or need in-depth guidance, their team is readily available to assist in real-time, ensuring that customers feel supported throughout their shopping journey.

360° Diamond Videos: The website offers high-resolution 360° videos of their diamonds, allowing customers to view each stone from every angle. This feature provides a near-tangible shopping experience, bridging the gap between online and in-store buying.

Customer Reviews and Testimonials: Authentic customer feedback is prominently featured, giving prospective buyers a genuine insight into the Whiteflash experience. This transparency builds trust and showcases the company’s commitment to customer satisfaction.

Whiteflash’s website is a masterclass in online retailing. The combination of aesthetic appeal, user-centric design, and a wealth of educational resources makes it a standout in the online diamond marketplace. The platform not only facilitates an effortless shopping experience but also educates and empowers its users, ensuring that every purchase is made with confidence and clarity.

Whiteflash Packaging Review

Whiteflash understands the significance of the moment when a customer unveils a piece of jewelry, especially something as monumental as an engagement ring. Their packaging is meticulously designed to enhance this experience.

Whiteflash's red packaging box

Here’s a breakdown:

Elegant Presentation: Whiteflash’s packaging mantra seems to be rooted in the adage, “Good things come in small packages”. Their packaging sets the stage for the excitement of the moment, making the presentation of a special gift an integral part of an extraordinary experience.

Quality and Design: The branded Whiteflash boxes are constructed of natural solid wood, exuding an aura of luxury. The lacquered cherry and black motif is both elegant and sophisticated. The boxes are designed to reflect the exceptional quality of the treasures they hold.

Versatility: Whether it’s an engagement ring, earrings, or a pendant, Whiteflash has thoughtfully designed boxes for each. The engagement ring box is discreet enough to fit in a pocket, perfect for a surprise proposal. They also offer a double ring box upon request and a leatherette pouch for those looking to keep the element of surprise.

Loose Diamond Display: For those purchasing loose diamonds, Whiteflash provides a unique display box where the diamond appears to be suspended in air. This not only showcases the diamond beautifully but also allows for easy inspection.

Lasting Impression: Whiteflash’s packaging is not just about the initial presentation. It’s designed for lasting usefulness and durability, ensuring that the emotional value of the jewelry is complemented by its packaging. 

Whiteflash Return Policy Review 

Whiteflash’s return policy is a testament to their confidence in the quality of their products and their commitment to customer satisfaction.

Key highlights include:

Comprehensive Guarantee: Whiteflash offers a “no questions asked” 100% Money Back Guarantee, which includes free return shipping for domestic shipments. This is a part of The Whiteflash Guarantee, ensuring customers have peace of mind with their purchase.

Return Periods: Whiteflash branded natural certified diamonds come with a 30-day money-back guarantee. All other certified diamonds, including lab-created ones, have a 10-day return window. The return period begins on the date the item arrives at the designated location and does not pause or reset.

Straightforward Process: Initiating a return is hassle-free. Customers simply need to email Whiteflash to request a Return Authorization Number (RA#), a free return FedEx label for domestic shipments, and detailed return shipping instructions.

International Considerations: International customers are provided with specific guidance for returns, keeping in mind the varying requirements of different countries.

Exclusions: Custom jewelry designs, full eternity rings, and items modified to customer specifications are non-returnable unless there’s an error on Whiteflash’s part.


Whiteflash has truly set a gold standard in the diamond industry. Their commitment to quality is evident not just in their exceptional diamonds but also in the comprehensive services they offer. From their top-tier in-house lab diamonds to their vast selection of designer settings, they cater to a discerning clientele that values both quality and craftsmanship. Their website offers a seamless shopping experience, complemented by an extensive educational section and responsive customer service. The elegant packaging and transparent return policy further enhance the buying experience. In a market flooded with options, Whiteflash stands out by prioritizing quality, transparency, and customer satisfaction. They are, without a doubt, a 5/5 recommendation for anyone seeking the best in the world of diamonds.

Whiteflash Lab Diamonds Review

Name: Whiteflash

Description: Whiteflash specializes in AGS ideal cut diamonds and offers designer engagement rings from brands like Tacori and Verragio. Located in Sugar Land, Texas, they are known for their A CUT ABOVE® Super Ideal Diamonds & Precision Cut Lab Diamonds, providing a premium diamond buying experience to customers globally.

  • Diamond Quality
  • Selection
  • Price
  • Website Usability

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